In 2009, Vestas decided to put transparency on the agenda for marketing and set the goal that marketing should be more transparent and empower consumers and companies to make decisions on a more comprehensive and enlightened foundation.
To fulfill this ambition, Vestas has since then launched a range of initiatives that increase transparency on both consumers' and companies' side – within as well as outside the wind industry. So far, each of the initiatives have increased transparency within selected categories and seen likeminded companies join the cause. Hopefully, the initiatives will continue to inspire companies to join and increase transparency in their own communication as well as the industry's.
Ranging from the launch in 2010 of the Global Consumer Wind Study, a groundbreaking study of 31,000 consumers in 26 countries worldwide that maps public perceptions of climate change, climate friendly brands, and how these affect consumers’ purchasing decisions, to the Corporate Renewable Energy Index, the most comprehensive analysis of global corporate renewable energy consumption ever undertaken, to WindMade, the first consumer label for wind, to the CMO pledge for more transparency in marketing in 2012, we believe that Vestas has shown how it is possible to strive towards and achieve increased transparency.
We cannot do it alone and we cannot achieve it overnight, but for the benefit of both consumers and companies, we will continue to work relentlessly towards increased transparency in everything we do, and in marketing in general.
Use the menu on the left to learn more about Vestas’ transparency initiatives.