While people all over the world are wondering how future energy resources can keep up with dramatically increasing energy consumption and the resulting explosion in CO2 emissions, we have based our strategy on making wind energy the preferred supplement to conventional energy sources. Not only for our own business reasons, but to a great extent for the sake of the environment and society. We have a choice, but we don't have the time to wait.
Modern energy
With a 23 per cent market share, Vestas is the world’s leading supplier of modern energy solutions. We have installed more than 35,000 wind turbines in 63 countries on five continents. And we install an average of one wind turbine every four hours, twenty-four hours a day. In fact, our wind turbines generate more than 60 million MWh of energy a year – or enough electricity to supply millions of households. Over the past 25 years we have succeeded in improving the generator effect of our wind turbines by a factor of 100 – and we are striving to do even better.
That is one of the reasons we say that Vestas is No. 1 in modern energy.
The Will to Win
No. 1 in Modern Energy is much more than a payoff. It is about new ways of thinking. It is about self-perception and the need and ability to create a strong culture that is moving in the right direction. A culture with committed and dynamic people who all have a burning desire to implement our strategy and achieve our goals, and who are prepared to compete on equal terms with the big multinational producers of conventional forms of energy. We have followed The Will to Win strategy since 2005 – and it takes us to the end of 2008.
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Our vision: Wind, Oil and Gas
Our mission: Failure is not an option
The Will to Win: Strategic action plan 2005-2008