Wind power is modern energy because it is financially competitive, predictable, independent, fast and clean. Based on its No. 1 in Modern Energy strategy, Vestas intends to build the world’s strongest energy brand. To achieve that, Vestas must, as a “pure play” spokesperson for the industry, consolidate its market leadership position, the foundation of which was established in 1979 when Vestas sold its first wind turbine. Consistent with this strategy, Vestas aims to maintain strong growth, building a far more effective and substantially more profitable organisation over the coming years. To strengthen its competitive power, Vestas is currently investing heavily in new capacity in China and the USA, as the long-term goal is to supply “North America from the USA”, “Europe from Europe” and “Asia from Asia”. Investments in organic growth will amount to at least EUR 2.9bn for 2005-2010.
In China, Vestas expects to open its own foundry in Xuzhou near Shanghai in November this year, whilst the US manufacturing units will be completed during the spring of 2010. Vestas will then become the only wind turbine manufacturer with its own foundry in China, and Vestas will have annual output capacity of 3,000 MW in the USA by the end of 2010, which contributes to securing Vestas’ competitiveness and margin as well as securing the US customers the lowest Cost of Energy.
To Vestas, being No. 1 means being the best. Vestas should manufacture the best and most reliable turbines, Vestas should be the most effective wind turbine manufacturer, Vestas should have the greenest production, Vestas should maintain the best customer and supplier relations in the industry, and Vestas should be the most valuable wind turbine manufacturer. To ensure effective financial management and resource planning, Vestas has, since 2006, gradually rolled out the ERP system SAP in all of its sales business units, Group Staff functions, Vestas Technology R&D and Vestas People & Culture. The SAP system will be fully implemented in all of the above-mentioned units by the end of 2009.
