Customer loyalty is extremely important to us at Vestas. It is a vital part of our ambitions for global wind energy and being No. 1 in Modern Energy. We know that our future depends on having loyal and satisfied customers.
Dialogue for development
Every day, we strive to build long-term partnerships and maintain open communications with our customers. Our customers have come to rely on Vestas and expect us to deliver only the highest quality products and services. Once a year, we conduct a Customer Loyalty Survey to hear from our customers what they think about working with us.
The survey results give us valuable information about where we perform well and where our products and services just don’t live up to our customers’ expectations.
Overall 2008 results – sound the alarm bell
The 2008 survey results were alarmingly clear: overall, Vestas far from meets the expectations of our customers. And, compared to 2007, customer loyalty has decreased.
At Vestas we listen, reflect and act. In this case immediate action was needed and we have taken action to address this issue. One initiative in particular will remind us every day of our commitment to customer loyalty: we now tie staff compensation directly to the level of customer loyalty.
Learn more about the survey, the results and how we will react.
We want to hear what’s on your mind!
We welcome your comments or questions regarding customer loyalty at dialogue@vestas.com.
