At Vestas we have ambitious goals for increasing our customer loyalty, which is why we implemented our forward-looking process called “Dialogue for Development”, in 2005. Headlined “Listen, Reflect, Act”, we are working with a structured process throughout the organisation to ensure that customer feedback is acted upon and taken seriously. Our fundamental stance is that close dialogue with our customers is the best way to increase loyalty and create added value for them – and for Vestas.
“Dialogue for Development” has already clearly shown that good and constructive dialogue is key. Not only do the studies give us a general impression of what our strengths and weaknesses are, but they also contain very specific suggestions for possible improvements.